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You are in: Strategy > Case Studies > Case Study 1
A small chain of retail electrical shops owned and managed by a man and a woman... The woman had really lost focus and had suffered from
the pressures of the last recession. The day progressed steadily and the lady gradually
started to see a light at the end of the tunnel. The key part of the day occurred during the sales and
marketing section. The clients had identified what were the key customer
purchasing criteria and their own business’s selling points.
When we arrived at the premium pricing section, the clients identified
that they do not charge for delivery, in fact they install their products in a
very caring way. The end result of the clients’ discussion was that
they started an ‘installation service’ (they did this for free previously)
and charged a fee for it. People now value this; it has added literally £30,000
per annum to the bottom line and they actually get letters of congratulations
for their tremendous installation service.
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Case
Study 1
