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You are in: Strategy > Case Studies > Case Study 3
A manufacturing company with 2 million pounds turnover...At the date of the strategic session, there were 4
owners. The owner managers fitted
the classical requirements for a successful SME, being one technical and
production, one sales and marketing, one financial and one entrepreneurial
non-executive chairman. The company was well-run, profitable and manufactured
high quality products. All should have been perfectly in order. However, at the strategic session it became
increasingly obvious that the Financial Director wanted to build a much larger
group to extend her financial management skills, and the entrepreneurial
Managing Director wanted to build a tight owner-managed business.
This now explained the constant bickering over the minor aspects of their
work.
What actually happened was a very amicable parting from the company by The
company is now on the way to £5 million turnover, very profitable and happily
managed by the three people who, needless to say, periodically strategically
plan. |
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Case
Study 3
After debate and consensus, it was agreed to create a
Phase I and Phase II plan.